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Americans are quitting smoking in higher numbers

The annual rate of people who quit smoking has hovered around 4.5 percent for years but in the 2014-15 Current Population Survey-Tobacco Use Supplement (CPS-TUS) survey the smoking cessation rate increased to 5.6. The 1.1 percentage point increase is statistically significant, representing approximately 350,000 additional smokers who quit in a 12-month period. Shu-Hong Zhu, PhD, UC San Diego professor of Family Medicine and Public Health and director of the Center for Research and Intervention in Tobacco Control, and team published their findings in the British Medical Journal on July 26, 2017. Zhu attributes the increased cessation rate, in part, to national tobacco control media campaigns that began airing in 2012 and an increase in the popularity of e-cigarettes that spiked around 2014. "Our analysis of the population survey data indicated that smokers who also used e-cigarettes were more likely to attempt to quit smoking, and more likely to succeed," said Zhu. ...